remote / relocate
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I help companies find meanings and make informed decisions based on data and research, understand and formulate strategic goals, and translate these goals into an actionable plan that is clear to the team.

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👩🏻‍💻 Experience

**CBDO и Head of Research, Mentor at Pragmatica

Full Remote** November 2023 — May 2024

Leadership and Team Development

• Built, trained and developed a team of three people with no research experience, growing them into product researchers. Designed a competency matrix and individual development plans, keeping the team motivated and growing. One of the team members received offers for a midle resercher position at a large IT corporation
• Conducted 20 external mentoring sessions on product approach and research topics. (Mentor in Tech, ReOps community).
• Helped the studio develop a new business strategy, through facilitating strategy sessions.
• Published article on the topic of product research, hosted a broadcast on research methods for designers within the studio community, and spoke at a research conference on the topic of AI in research.

Processes and Strategy

• Enhanced average check by ~20% by implementing monetization of part of the briefing process.
• Improved the onboarding process into projects by developing and implementing a system of strategic sprints and workshops that helped to build clear agreements and expectations and prevent the risks of abrupt changes of direction during the delivery phase, simplified the approvals process, and reduced the number of iterations of design edits.
• Find bottlenecks in stages from presale to handover of layouts to development by creating a service blueprint, which standardised processes and improved communication between departments.
• Optimised the pre-sale and briefing process by introducing a systematic approach, phasing and scripts, which improved the understanding of client requirements and the efficiency of the initial stages of project work.
• Improved the quality of deals by implementing a new sales approach that helps to properly filter clients and avoid failed initiatives.
• Increased departmental efficiency by automating transcribing, guideline writing, hypothesis formulation, and research results processing using AI, reducing the time spent on preparation and data analysis. Trained employees in the use of AI tools. Created GPTs to work with the JTBD approach.
• Justified the impracticality of launching research as a separate business unit. Formulated a list of services, developed a commercial and value proposition, and built the unit economics. Conducted comprehensive research, including market analysis, competitor analysis, expert interviews, and interviews with potential clients.

**Research Lead at Pragmatica

Full Remote** May 2022 — November 2023

• Conducted market research (article, study) for repositioning and marketing strategy relaunch, and the launch of websites for the Russian and international markets.
• Integrated research and product culture into studio processes and trained the team of designers and managers in product approach fundamentals, enhancing professional skills, team productivity, and design quality.
• Progressed from being the sole researcher in the company to becoming the head of the research department, strengthening the role of research within the company.
• Conducted over 20 studies for clients as a researcher and leader.

• Product Researcher January 2020 — March 2022

• Marketing Specialist and CustDev at Huntflow February 2019 — December 2019

• Manager, designer. Strelka Institute, Product Heroes, Polytech Museum, FORMA Festival, Pictorica Design Bureau and others 2011 - 2018

⚙️ Skills

— Leadership and team development — Strategic planning — Project Management — User Experience Research — Data management and analytics — Process Optimization — Nonviolent Communication Practices

💼 Portfolio

🔎 Personality Assessment

Hogan report

🇬🇧 Languages

English B2 Russian Native

🎓 Education

• 2012 British Higher School of Art and Design. Foundation Art and Design
• 2019, 2023 Course «The Nature of a Product»
• 2023 Course «Authentic Leadership»

👍 Recomendations

Eugene Yarovoy — founder Pragmatica.Design Ilya Fedorenko — CEO Pragmatica.Design Julia Peretiagina — ex-CPO at Mindset Design Studio | m74.io