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<aside> 💡 I conduct research that changes how teams make decisions. In 6 years I've completed 30+ studies across fintech, crypto, ecommerce, and edtech. My approach: dig into the data with analytics teams, form specific hypotheses, design research to test them, and present findings that actually shape what gets built. I care about doing research that matters.

</aside>

👩🏻‍💻 Experience

Project Lead and Researcher at **Сloud Research and Glasgow Research

Remote (Contract)** June 2024 — Present

Led more than 30 complex projects for large clients (e-commerce, Fintech, Crypto, Edteth, AdTeth etc.)

• Own the full research cycle on 30+ projects for B2C/B2B clients: intake, methodology selection, conducting research, synthesis, and recommendations
• Work with product, design, and analytics teams to translate business questions into testable hypotheses
• When drop-offs occur in user funnels, collaborate with analytics teams to understand why and design research to test hypotheses

Impact Research Lead (Volunteer) at Work on Climate

Remote (Volunteer) May 2025 – August 2025

Led more than 30 complex projects for large clients (e-commerce, Fintech, Crypto, Edteth, AdTeth etc.)

• Own the full research cycle on 30+ projects for B2C/B2B clients (fintech, crypto, ecommerce, edtech): intake, methodology selection, participant recruiting, synthesis, and recommendations
• Work with product, design, and analytics teams to translate business questions into testable hypotheses
• When drop-offs occur in user funnels, collaborate with analytics teams to understand why and design research to test hypotheses
• Manage all recruiting and logistics independently—no oversight needed

**Research Lead → Head of Research at Pragmatica Design Studio

Remote (Full Time)** May 2022 – May 2024

Research Integration & Impact

• Conducted 20+ client research projects and embedded research into how the studio worked with clients and delivered work—ensuring insights shaped decisions at every stage, not just at the beginning
• Coordinated across Sales, Design, Delivery, and Finance to ensure research informed decisions from pre-sale through project completion
• Built research operations from scratch: recruiting workflows, session logistics, documentation systems, and analysis processes
• Enhanced average project value by 20% by implementing strategic sprint methodology and monetizing the briefing process

Team Building & Leadership

• Built and trained a team of 3 researchers from scratch with no prior research experience; within 1.5 years, one progressed to a mid-level researcher position at a major IT corporation
• Designed competency matrices and individual development plans for each team member; maintained team motivation and growth through mentoring
• Conducted 20+ external mentoring sessions on product research and strategy across Tech community and ReOps
• Published articles on product research, hosted broadcasts on research methods for designers, and spoke at industry conferences on AI in research

Process Optimization & Strategy

• Created service blueprints to identify bottlenecks from presale through development handoff; standardized processes and improved cross-department communication
• Designed strategic sprint workshops that clarified client expectations and prevented scope changes, reducing design iteration cycles
• Improved deal quality by implementing systematic sales approach for client filtering, reducing failed projects
• Automated research workflows using AI (transcription, theme tagging, hypothesis formulation, results synthesis); created custom GPTs for JTBD methodology

• Product Researcher January 2020 — March 2022

• Marketing Specialist and CustDev at Huntflow February 2019 — December 2019

• Manager, designer. Strelka Institute, Product Heroes, Polytech Museum, FORMA Festival, Pictorica Design Bureau and others 2011 - 2018

⚙️ Skills & Approach

Methods & Analytics Collaboration

• Qualitative (interviews, JTBD, usability testing),
• Quantitative (surveys, data analysis), and strategic research (competitive analysis, journey mapping)
• Work with analytics teams to spot anomalies and drop-offs, form hypotheses collaboratively, and design research to test them
• Present findings with clear trade-offs and recommendations that influence product decisions
• Gather input from Sales, CS, Support, Marketing, and Analytics teams to shape research questions

Operations & Quality

• Recruit participants and manage all logistics independently—scheduling, recording, transcription, documentation
• Use AI tools strategically (transcription, theme tagging, synthesis) without compromising rigor
• Document findings carefully so research insights compound and we avoid redundant work

💼 Portfolio

🔎 Personality Assessment

Hogan report

🇬🇧 Languages

English Professional Working / B2+ Russian Native